Who we are
LULLI Dancewear® is a premium brand with a mission to bring innovation and modern attire to the dance apparel industry.
We produce studio and performance dancewear of the finest fabrics to create the perfect look and feel.
Our unique know-how enables us to tailor each piece concerning artistry and freedom of movement.
Starting with product design, cutting, stitching, quality control, and fitting, LULLI is 100% made in Israel.
We incorporate sustainable practices in our manufacturing processes, avoid unnecessary waste and inventory,
and are concerned about our employees’ social rights and well-being.
The DNA of LULLI is inspired by the heritage and innovation of the Italian-French composer and dancer Jean-Baptiste Lully,
Who perceived the Ballet as a form of art.
Similarly, we strive to embody creativity in our artistic, versatile, and playful designs.
Baruch Hoffman, the creator of LULLI, has been a pioneer in the dance apparel industry since the early 90s’.
Following a successful career of developing, designing, and manufacturing dancewear for leading global companies,
his passion for Ballet and art led him to establish his exclusive brand.